Looking to 2010:

The New Normal

By Tom Cook, CEO, Permabit

The downturn in the economy and slow recovery has impacted IT spending tremendously. Budget constraints shined the light on storage efficiency in 2009 in a way the industry had never experienced. Storage vendors and buyers were impacted immediately and the market has undergone a permanent change where the most important buying lever is cost efficiency. With these recent happenings, the effective price of storage will decrease almost as rapidly as demand grows. That means the “New Normal” is about marginal growth in storage investment and much greater cost efficiency.

As buying behavior has forever changed, companies have gone to short–term solutions such as eliminating storage purchases and only spending budget on maintenance and support. By shutting down purchasing, companies are now forced to push up utilization. If you do the math, on average an organization’s storage is 60% utilized (and information is growing at 40%). By simply saying “no,” they can put off new purchases for 18 months and then, if they eliminate the redundant information and other inefficiencies, they can push purchases off another 18 months. That means many organizations don’t need to purchase more storage for as long as three years!

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